Developed in close dialogue with the artist, the exhibition (Florence, Palazzo Strozzi, October 2, 2021 – January 30, 2022) and this publication represent the largest project, ever dedicated in Italy to Jeff Koons, one of the most important figures of the global contemporary art scene.
 
Responsible for works that have married high and popular culture, Koons regards "shine" as a key feature of his art work, from the postmodern reinvention of the ready-made to works in perfectly polished metal that look like inflatable toys. Indeed, "shine" is far more than an ornament: itis the very substance of these works, as this reflective property brings together  form and meaning,  appearance and essence. Thanks to more than thirty reflective and brilliant works, from a broad selection of the artist's paintings and sculptures, this volume explores the concept of "shine" from the splendorous to the gleaming, from preciousness to banality, and from being to seeming: an ambiguous game that characterizes Koons's work using materials and subject matter that call into question our relationship with daily reality and with the very concept of a work of art.
«When I deal with reflection and light, - explains Jeff Koons -it’s also as the celebration of life energy. The opposite of light is darkness, and these works need light. Without light, they’re not seen. Their presence exists, but they can’t be a benefit to anyone. They can’t be of service. (...) But I find shine is also about philosophically viewing  the world as Apollo, or maybe even Silenus or Dionysus would. An optimistic dialogue about becoming is taking place within the work».